MedicQuire launches national treatment network | Addiction Professional Magazine Skip to content Skip to navigation

MedicQuire launches national treatment network

December 20, 2011
by News release
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Franklin, Tenn. — MedicQuire (MDQ), a Franklin, Tenn.-based healthcare direct marketing agency, recently launched National Treatment Network (NTN), an online and offline marketing platform that connects substance abuse patients with addiction treatment healthcare organizations.

Addressing this under-served market, NTN helps prospective patients with selecting rehabilitation facilities that match their specific addiction treatment needs, in turn, saving research time and money with a nationwide service. NTN utilizes internet, television, print and radio media placements combined with Interactive Voice Response (IVR) call routing to connect patients with addiction recovery centers.

Whereas most small facilities use local referral systems with larger national companies heavily investing in online search and television advertising to acquire patients, MDQ’s success is acting as a strategic online / offline direct marketing agency, dominating a large spectrum of the available "performance-based media" for specific healthcare related sectors.

According to Anita Burns, MedicQuire's Managing Partner, "By serving the patient and behavioral healthcare operator alike, NTN will expand into a highly effective direct marketing enterprise in a growth market that is primed for reinvention. NTN's sensitivity-trained client consultants are geared to receive inquiries from family and friends of the patient where confidentiality is extremely important and where responders truly understand their specialized needs".

Most substance abuse patients fail to realize that their health insurance carriers provide coverage for 30-day treatment programs. NTN is partnering with financing firms that offer loans for non-insured behavioral health patients and for covering expenses not paid by insurance companies.