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About Behavioral Healthcare Executive

Behavioral Healthcare Executive provides expert insight and unbiased coverage of the latest technological, managerial, and regulatory developments at mental health and substance use treatment organizations, delivering authoritative and timely content through multiple channels to engage and shape the field.

Click here to view the Behavioral Healthcare Executive digital edition.

Audience | Editorial Calendar | Advertising


Behavioral Healthcare Executive is an executive magazine engaging nearly 60,000 professionals, concentrating on financial, policy, and technology issues impacting mental health and substance use treatment organizations.

Behavioral Healthcare Executive Print Audience by Organization Type


Behavioral Healthcare Executive Print Audience by Title

According to our Spring 2016 advertising and research study (conducted by Baxter Research) after seeing an ad in Behavioral Healthcare Executive, 97% of our readers reported one or more of the following:

  • 84% liked one or more ads
  • 74% became newly aware of a product/service
  • 64% associated ads with respective brands
  • 48% have an improved opinion of an advertiser

Editorial Calendar

Click here to view the editorial calendar and coverage areas of Behavioral Healthcare Executive.


Behavioral Healthcare Executive offers display advertising in the following sizes:

  • Two-page spread
  • Full page (bleed and nonbleed)
  • 2/3 page
  • 1/2 page (horizontal, vertical, island)
  • 1/3 page (square or vertical)
  • 1/4 page

Click here to access the rate card.   Click here to view print specs.

Specialty advertising options are available, as well:

  • French/barn door
  • Belly band
  • Polybags
  • Business reply cards
  • Cover tips

Click here to view samples of these opportunities.

In addition, Behavioral Healthcare Executive’s digital edition offers unique advertising choices to stand out in a crowded market. Take advantage of multimedia opportunities such as:

  • Presentation page
  • Embedded video
  • Margin advertising
  • Belly bands
  • Slide shows
  • Business reply cards