A small black-and-white newspaper ad, spotted unexpectedly in the middle of my Sunday sports page last weekend, reminded me of the deep divide between proponents of medication treatments and drug-free therapies.
Placed to attract potential clients in a neighboring state to The Way Back (www.thewayback.net), a Durham, Conn.-based facility offering long-term treatment, the ad opens with a bang: “Treating Drug Addiction With Drugs Is Unacceptable and Doesn’t Work!”
That’s followed by specific mention of the two most prevalent medications to treat opiate addiction. “Suboxone and Methadone Are Not the Answer,” the ad reads.
What do you think of this approach for reaching addicts and/or their family members? Is it important for those who adhere to a particular mode of treatment to argue the shortcomings of other methods? Are there downsides to this strategy? I’d like to hear your views.