Some pitches on Giving Tuesday tug at the heartstrings. Others go right to the gut.
LifeRing Secular Recovery, one of many support group organizations offering an alternative to 12-Step based groups, did not mince words in its appeal to potential donors early this morning.
“We have done well with the help of so many generous volunteers and one paid part-time staffer, but there's only so much these folks can do,” the e-mail states. “We've been brainstorming for some time about what we can do to improve our growth to the level of organizations like SMART Recovery have done,” referring to the most prominent alternative support organization.
Recovery professionals told LifeRing leaders at their annual conference this year that SMART Recovery has succeeded where LifeRing hasn't because it has full-time staff that can consistently stay in touch with treatment centers and the recovery community. LifeRing might be far from being able to achieve that, since its annual donations have remained static around $25,000 a year for the past several years.
So on this Giving Tuesday, the organization stated a goal of doubling its donations in 2016. “There are folks all over the world who are sober today with the help of LifeRing, but we still have a relatively small presence,” the e-mail states. “Starting new meetings often means sending out free books and other materials.”