“Buy local” has become a frequently heard refrain during the holiday shopping season and beyond. This coming weekend, those who live and work near Haddon Township, N.J., can support a 20-year-old business specializing in recovery books and materials, and earn some savings in the process.
Eleventh Step Books (http://eleventhstep.com) will participate in the American Express-sponsored Small Business Saturday on Nov. 26 from 10 a.m. to 4 p.m., offering shoppers a 15% discount on all meditation books and calendars. Store owners Ray and Mae Skinner opened the business in the early 1990s when Ray was looking for work and discovered that there were few East Coast retail operations specializing in recovery materials. That was explaining why he was having trouble finding a “One Day at a Time” bumper sticker for his car at the time.
“Our merchandise is recovery-oriented, although we also have other self-help and inspirational materials,” says Mae Skinner. “People tend to come in and buy for others, such as a friend or a relative.”
Eleventh Step Books participated in Small Business Saturday in 2010 as well. Mae says she hopes the event will help familiarize people with the store’s product offerings as well as keep more sales tax revenue in the state—a significant concern given that the increasingly popular Cyber Monday is right around the corner.