The egg is back in the frying pan.
The Partnership for Drug-Free Kids this week marked its 30th anniversary by launching a new media campaign that pays homage to the classic “This is your brain on drugs” public service announcement from the 1980s. But while the “Fried Egg 2016” television ad depicts the iconic skillet image from three decades ago in its opening, the new 30-second message is geared to supporting parents as they try to address their teens' uncertainties about substances.
In essence, “Any questions?” from the '80s has morphed into “Many questions!” today.
The ad features young people asking parents common questions such as “Prescription drugs aren't as bad as street drugs, right?” and “Did you ever try drugs?” The voiceover from actress Allison Janney, who plays a mother in recovery on the sitcom “Mom,” includes the warning, “They're going to ask—be ready.”
Marcia Lee Taylor, CEO of the Partnership (an organization formerly known as the Partnership for a Drug-Free America), states, “While we remain focused on driving awareness through our PSAs, we also recognize that families need direct service.” The statement goes on to cite the Partnership's online resources and toll-free helpline (855-378-4373).
Over these many years of messaging, which anti-drug campaigns have you found to be most or least effective, nationally or in your community? In what way do you believe they have shaped public attitudes and behaviors?