Treatment center: Holidays needn't produce a lull in engaging clients | Addiction Professional Magazine Skip to content Skip to navigation

Treatment center: Holidays needn't produce a lull in engaging clients

November 30, 2011
by Gary A. Enos, Editor
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Promises believes families have prime opportunity at this time of year

For those who might believe the holiday season inevitably will result in a slowdown in treatment admissions, the leadership of Promises Treatment Centers offers a contrasting view. Its administrators believe the end of the calendar year offers one of the timeliest opportunities to engage an individual in treatment.

“When family members stage an addiction intervention or help a loved one into treatment over the holidays, they send a particularly strong message that the family’s number-one priority is for their loved one to get well,” Promises CEO David Sack, MD, says in a news release issued this week.

Promises, which operates facilities in Malibu and West Los Angeles, Calif., and is part of the Elements Behavioral Health family of treatment organizations, sees an interesting juxtaposition of factors during the holidays. While this might be a time when an individual in the throes of an addiction could believe his/her problem can slip off distracted loved ones’ radar, “it is also one of the only times of the year when family members are together in the same place,” states Promises.

“Families that step in and take action can get their loved one’s attention, increasing the likelihood that the addict will accept the help being offered.”

Promises adds that when families allow the holiday hustle to interfere with reaching out to a loved one, a substance use problem can progress from “worrisome to deadly.”

The statement adds, “The best way to spread holiday cheer isn’t by buying another high-tech gadget, but giving the gift of sobriety. Drug rehab is a safe place to address the feelings and underlying issues that have contributed to drug and alcohol addiction and lay the foundation for happier holidays ahead.”