Sovereign Health, a California-based provider of substance use, mental health and eating disorders services in five states, has announced a partnership arrangement with the University of Southern California (USC) Department of Intercollegiate Athletics. A July 26 news release from Sovereign Health states that the agreement will help the organization reach a new audience through multimedia advertising.
A spokesperson for Sovereign Health tells Addiction Professional that the provider hopes to build its outreach efforts with USC and to make its treatment services available to the university community. The company operates nine treatment facilities in California, Arizona, Utah, Texas and Florida.
One of the first signs of the partnership is Sovereign Health's presence on a digital billboard off Interstate 110 in front of the USC campus, with the message displaying the company's website and toll-free helpline.