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Passages announces co-branding alliance with Psychology Today

January 26, 2011
by News release
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Malibu, Calif. — Passages Malibu, a state-of-the-art, one-on-one holistic drug and alcohol treatment center, has announced an exclusive new strategic alliance with Pyschology Today, the nation’s leading magazine dedicated to promoting mental health with an audience reach of 3 million per issue.

A cornerstone of the partnership will be the joint launch on Feb. 15 of a co-branded Therapy Directory built on North America’s most comprehensive and authoritative database which already features detailed profiles of over 30,000 active, licensed therapists and which currently attracts over 1 million visitors/month and generates 8,000 inbound contacts a day from those seeking treatment.

Many of the therapists in this extensive database specialize in treating addiction for which Passages Malibu sets the industry standard, offering more therapies than any other facility in the United States. This partnership represents an unprecedented first between the magazine and a substance abuse treatment center. Passages Malibu has secured a National Exclusive with Psychology Today, in support of Passages’ intensive therapy treatment model that focuses on identifying the underlying causes of substance abuse.

The Psychology Today Therapy Directory has already established itself as a trusted, free and easily accessible resource for millions seeking treatment. The Therapy Directory is carried exclusively by WebMD and ranks high in search engines including Google and Yahoo, making it a leading go-to source of those struggling with addiction and other mental health issues.

Passages Malibu will elevate and expand the Therapy Directory by engaging more professionals from Passages 'After Care' Therapists network, offering them a complimentary six-month trial membership. Following an intensive 30, 60 or 90 day treatment course at Passages Malibu, the center always works to place out-going patients with local therapists in their hometowns for follow-up and continuing care.

Psychology Today is delighted to be entering into this exclusive online partnership with Passages Malibu which focuses on the underlying causes of addiction, rather than treating addiction as a disease,” stated Lawrence Rose, President of Sussex Publishers which publishes Pyschology Today.

“With Passages Malibu's commitment to identify and treat these underlying issues of addiction, there's a special responsibility to serve the widest possible client needs," Rose added. "We will ensure that with Psychology Today's Therapy Directory embedded on the Passages Malibu's website, the facility can meet this challenge and invite the public to anonymously search for a licensed therapist to meet their individual needs—free of charge and with no obligation. Together, we're harnessing our technological resources to provide an under-served and under-represented segment of the healthcare market with a valuable and complimentary service.”

In a high-impact online campaign that will launch on Feb. 1, Passages Malibu will become the Exclusive Sponsor of Psychology Today.com Canada & UK, and will have strong presence on the site in the U.S. Passages Malibu will raise its profile in the magazine in which it will be featured in three full-page ads along with 1/3 page ad. In addition to the ads for the Passages Malibu drug and alcohol treatment center, the book The Alcoholism and Addiction Cure, will also be featured in the March/April issue of Psychology Today.

“Passages Malibu is proud to step forward as the first drug and alcohol treatment center in the nation to forge a partnership of this magnitude with the most respected publication in the field,” said Pax Prentiss, Co-Founder of Passages Malibu. “At Passages Malibu, we believe in the proven power of therapy to help our patients win the fight against life-threatening addictions. We believe in it so strongly that we set the gold standard by providing 60-65 hours per month of one-on-one therapy to every patient who walks through our doors to get to the root of why they are abusing drugs and alcohol. This is why we are making this commitment to partner with 30,000 therapists across the country to help even more people gain control of their health and take back their lives.”

At Passages Malibu, a consulting physician with 30 years of experience and a skilled team of licensed therapists collaborate to form a 10-person team that customizes a substance abuse treatment program for each individual. In stark contrast to the prevailing so-called “disease” rehab model which focuses on group therapy, Passages focuses on helping individuals achieve overall health and wellness through intensive one-on-one therapy to uncover the underlying causes that are driving them to use and abuse drugs and alcohol. Common underlying causes of drug and alcohol addiction include depression, anxiety, low self-esteem, panic attacks, loss of loved ones, trauma, physical pain, chemical imbalance and family turmoil.

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