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The Partnership for a Drug-Free America renamed The Partnership at Drugfree.org

October 8, 2010
by Press Release
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New York, NY — The Partnership for a Drug-Free America announced today that it is changing its name to The Partnership at Drugfree.org. The new name reflects the nonprofit's commitment to serving and supporting parents and families.

The change further reflects how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use.

By focusing on parents and caregivers, working at the grassroots level and embracing the power of the Web to communicate and connect, the organization has evolved to fulfill its important mission to help parents prevent, intervene in and find treatment for drug and alcohol use by their children. Parents will find deep, credible and science-based resources to help them and their families at drugfree.org.

"When it comes to preventing or helping a child involved with drug use and drinking, already a stigmatized issue, parents are at a loss," said Steve Pasierb, president and CEO of The Partnership at Drugfree.org. "Over the past six years, we have created programs and resources to fill that gap and be a trustworthy, non-judgmental place to get answers and support, whether that's online via drugfree.org or in their community through our grassroots education programs."

The change is also the culmination of more than a year of parent interviews, analysis and qualitative and quantitative research. New omnibus research from The Partnership at Drugfree.org also shows that when discovering what the organization does, an overwhelming majority of parents (94 percent) with children ages 10-17 would consider The Partnership at Drugfree.org as valuable to parents with kids at risk of using drugs and drinking. Embracing this learning, the 24-year-old nonprofit organization preserved the known strengths and attributes of its name: the concept of a partnership with parents and families. The new name is consistent with its mission, making it more relevant to parents and explicit as to where they can find the important tools and resources that position the organization as a cause leader on this issue.

"Even with a rich history and many widely acclaimed, effective public education campaigns, our name was confusing to parents. Research showed that people assumed we were part of the government or an organization focused on drug policy. These perceptions were limiting our ability to best serve families and meet their individual needs," added Pasierb. "Parents also thought we focused exclusively on prevention. With resources to also help parents intervene and find treatment, we understand that while most kids don't use drugs, many do, and far too many suffer problems or need help to overcome an addiction."

Debuting with the new name is the organization's new Web portal, making it easy to navigate expanded online resources that provide answers and support at whatever point parents need help. Drugfree.org is a user-friendly gateway to the nonprofit's programs and resources, focused on prevention, intervention, treatment, recovery and community education. Featuring interactive tools, compelling videos, engaging blogs, comprehensive e-books and burgeoning online communities, the new site aims to be an online 'public square' where parents can support, learn from and encourage one another.

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