Burning Tree has begun new marketing efforts to promote its treatment and recovery program along the West Coast. A key role in those efforts has been filled by former NFL player and drug treatment advocate Jeff Hatch, who will serve as a Business Development Representative based in Los Angeles.
The announcement comes on the heels of drug seizures by U.S. Border Patrol in southwestern California totaling more than $500,000, including the seizure of 20 bundles of cocaine discovered at one checkpoint alone, and follows a year when results of the state's dangerous drug arrests from 2009-2010 showed an increase of 9 percent.
Although based in Texas with facilities outside of Dallas and Austin, Burning Tree provides long-term rehabilitation services to persons from all 48 contiguous states. Clients who have experienced a chronic relapse despite short-term treatment are the primary candidates for the residential program at Burning Tree, which provides a dual diagnosis for clients, leading to an integrated treatment of co-occurring dependence and mental health disorders, whenever suitable.
During a stay that exceeds 90 days and routinely lasts up to a year, clients learn the spiritual principles, values, skill sets, and lifestyle associated with sober living with a focus on using these new skills to create a healthy lifestyle at the end of their stay.
The new West Coast marketing efforts will aim to supply those in need of long-term treatment and their loved ones with necessary information about Burning Tree's philosophy, treatment methods and results, such as Burning Tree's 73% success rate over a four-year period.
The new marketing efforts also will aim to reach referring professionals whose clients have been unable to maintain a recovery plan despite multiple attempts to do so through other in-patient and outpatient programs. An introduction of the client schedule will allow an individual, loved one or professional to be aware of the course of each day and the structured schedule that's in place.