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Hazelden begins offering recovery management app to treatment centers

February 29, 2012
by Gary A. Enos, Editor
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Smartphone program offers year’s worth of recovery guidance

A recovery management iPhone application that has been available to consumers seeking ongoing support during the risky early months of recovery will now be marketed directly to treatment centers looking to assist their departing clients. Hazelden’s Mobile MORE Field Guide to Life is available to treatment organizations as of March 1, with opportunities to brand the technological tool to the participating facility.

This week’s development represents the latest evolution of technologically enhanced recovery support developed by Hazelden in recent years—an effort driven by the organization’s goal to double the number of individuals it reaches in the treatment and recovery communities.

The Field Guide to Life developed from the My Ongoing Recovery Experience (MORE) web-based continuing care program that Hazelden launched in 2006. Both the web-based and mobile programs are designed to offer individuals in early recovery the information, inspiration and support they need to overcome risks of relapse.

Creation of the mobile app stemmed from surveys from a couple of years ago that showed consumers were keenly interested in a mobile tool for recovery support, says Kris Van Hoof-Haines, who directs content development for Hazelden’s publishing division.

“Think about how many people have smartphones today,” Van Hoof-Haines says. “For the 18-to-25 age group, it’s their life; it’s what they know. You’ve got to figure out what you’re going to do with that, or you’re going to lose them.”

The Field Guide to Life, compatible with iPhone, iPad and iPod touch technology, is organized into three volumes that span a year of recovery and also coordinate with the 12 Steps. The three volumes are called “The Basics,” “Owning It” and “The New You.”

Use of the guide is tailored to the individual’s recovery support needs. For some individuals, receiving a daily meditation when they reach for their phone every morning might be sufficient. Others might need frequent access to the support network of contacts that they can build into the system, or might often search for information about relapse triggers and strategies for remaining sober.

The app also gives individuals access to a “Track” tool that they can use to record recovery obstacles they encounter as well as recovery strengths they are able to identify. Participating in this exercise over time will allow individuals to see patterns in their early recovery.

Marketing materials for the Field Guide refer to it as the recovering individual’s “constant companion” and “essential training plan for recovery.”

Van Hoof-Haines says the availability of the recovery management app to treatment centers can facilitate relapse prevention planning between a clinician and a client before the client exits treatment. Key individuals on the center’s staff can be entered into the recovering individual’s support network. Also, based on the volume of uses that a treatment center purchases, the app can be branded to that center, which can include its own contact information as part of the program, she says.

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Comments

Wow, as a recovering person and addiction counselor I am blown away. This has the potential to be a wonderful tool and seems very affordable. I am going to recommend this "$20 investment" in our patients' success to corporate, I cannot imagine them turning it down. Mazel Tov to the brains behind this idea...